Hallberg, G. (1995). All consumers are not created equal: The differential marketing strategy for brand loyalty and profits (1a edición.). New York [etc.]: Wiley.
Citación estilo ChicagoHallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. 1a edición. New York [etc.]: Wiley, 1995.
Cita MLAHallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. 1a edición. New York [etc.]: Wiley, 1995.
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