TY  - BOOK
T1  - All consumers are not created equal : the differential marketing strategy for brand loyalty and profits
A1  - Hallberg, Garth
LA  - English
PP  - New York etc.
PB  - Wiley
YR  - 1995
ED  - 1a edición
UL  - https://colectivo.uloyola.es/Record/L222923
OP  - 320
SN  - 047114715X
KW  - Marketing
ER  -