APA Citation

Kerin, R. A., & Hartley, S. W. (2018). Marketing (13a edición.). México [etc.]: McGraw-Hill/Interamericana.

Chicago Style Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. 13a edición. México [etc.]: McGraw-Hill/Interamericana, 2018.

MLA Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. 13a edición. México [etc.]: McGraw-Hill/Interamericana, 2018.

Warning: These citations may not always be 100% accurate.