TY  - BOOK
T1  - Principles of marketing
A1  - Kotler, Philip, 1931-
A2  - Opresnik, Marc O.
A2  - Armstrong, Gary, 1960-
LA  - English
PP  - Harlow, England
PB  - Pearson
YR  - 2021
ED  - 18th edition
UL  - https://colectivo.uloyola.es/Record/L229531
OP  - 728
SN  - 9781292341132
KW  - Marketing
ER  -