APA Citation

Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth edition.). New York [etc.]: McGraw-Hill.

Chicago Style Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. Sixteenth edition. New York [etc.]: McGraw-Hill, 2023.

MLA Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. Sixteenth edition. New York [etc.]: McGraw-Hill, 2023.

Warning: These citations may not always be 100% accurate.