TY  - BOOK
T1  - Marketing
A1  - Kerin, Roger A., 1947-
A2  - Hartley, Steven W.
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 2023
ED  - Sixteenth edition
UL  - https://colectivo.uloyola.es/Record/L251775
OP  - 736
NO  - En portada : This international student editions is for use outside of the U.S.
SN  - 9781265111946
KW  - Marketing
ER  -