Czepiel, J. A. (1992). Competitive marketing strategy. New Jersey: Prentice Hall.
Chicago Style CitationCzepiel, John A. Competitive Marketing Strategy. New Jersey: Prentice Hall, 1992.
MLA CitationCzepiel, John A. Competitive Marketing Strategy. New Jersey: Prentice Hall, 1992.
Warning: These citations may not always be 100% accurate.