TY  - BOOK
T1  - Invisible rulers : the people who turn lies into reality
A1  - DiResta, Renée
LA  - English
PP  - New York
PB  - PublicAffairs
YR  - 2024
ED  - 1st edition
UL  - https://colectivo.uloyola.es/Record/L261254
AB  - By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back.
OP  - 436
SN  - 9781541703377
KW  - Desinformación
KW  - Medios de comunicación social
KW  - Redes sociales virtuales : Aspectos políticos
KW  - Propaganda
ER  -