Budelmann, K., & Kim, Y. (2019). Brand identity essentials: 100 principles for building brands (1st edition.). Beverly, MA: Rockport Publishers.
Chicago Style CitationBudelmann, Kevin, and Yang Kim. Brand Identity Essentials: 100 Principles for Building Brands. 1st edition. Beverly, MA: Rockport Publishers, 2019.
MLA CitationBudelmann, Kevin, and Yang Kim. Brand Identity Essentials: 100 Principles for Building Brands. 1st edition. Beverly, MA: Rockport Publishers, 2019.
Warning: These citations may not always be 100% accurate.