TY  - BOOK
T1  - Digital advertising : theory and research
A2  - Rodgers, Shelly 1965-
A2  - Thorson, Esther
LA  - English
PP  - London etc.
PB  - Routledge
YR  - 2017
ED  - Third edition
UL  - https://colectivo.uloyola.es/Record/L270806
OP  - 465
SN  - 9781138654457
KW  - Publicidad : Investigación
KW  - Publicidad en Internet
ER  -