TY  - BOOK
T1  - The copywriter's handbook : a step-by-step guide to writing copy that sells
A1  - Bly, Robert W
LA  - English
PP  - New York
PB  - Holt Paperback
YR  - 2020
ED  - 4th edition
UL  - https://colectivo.uloyola.es/Record/L270958
OP  - 472
SN  - 9781250238016
KW  - Publicidad : Lenguaje
KW  - Publicidad : Redacción
ER  -