TY  - BOOK
T1  - The electronic marketing manual
A1  - Hoge, Cecil C
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 1993
UL  - https://colectivo.uloyola.es/Record/L27247
OP  - 480
SN  - 0070293651
KW  - Marketing
ER  -