Quelch, J. A., Kosnik, T. J., & Dolan, R. J. (1993). Marketing management: Text and cases. Homewood [etc.]: Irwin.
Chicago Style CitationQuelch, John A., Thomas J. Kosnik, and Robert J. Dolan. Marketing Management: Text and Cases. Homewood [etc.]: Irwin, 1993.
MLA CitationQuelch, John A., Thomas J. Kosnik, and Robert J. Dolan. Marketing Management: Text and Cases. Homewood [etc.]: Irwin, 1993.
Warning: These citations may not always be 100% accurate.