Cita APA

Quelch, J. A., Kosnik, T. J., & Dolan, R. J. (1993). Marketing management: Text and cases. Homewood [etc.]: Irwin.

Citación estilo Chicago

Quelch, John A., Thomas J. Kosnik, and Robert J. Dolan. Marketing Management: Text and Cases. Homewood [etc.]: Irwin, 1993.

Cita MLA

Quelch, John A., Thomas J. Kosnik, and Robert J. Dolan. Marketing Management: Text and Cases. Homewood [etc.]: Irwin, 1993.