TY  - BOOK
T1  - Marketing management : text and cases
A1  - Quelch, John A
A2  - Kosnik, Thomas J
A2  - Dolan, Robert J
LA  - English
PP  - Homewood etc.
PB  - Irwin
YR  - 1993
UL  - https://colectivo.uloyola.es/Record/L27258
OP  - 848
SN  - 0256109559
KW  - Distribución de mercancías
KW  - Estrategia de marketing
KW  - Marketing mix
ER  -