TY  - BOOK
T1  - Marketing in the international environment
A1  - Cundiff, Edward W
A2  - Hilger, Marye Tharp
LA  - English
PP  - New Jersey etc.
PB  - Prentice-Hall Intenational
YR  - 1988
ED  - 2nd ed
UL  - https://colectivo.uloyola.es/Record/L2744
OP  - 608
SN  - 013551391X
KW  - Marketing internacional
KW  - Estrategia de marketing
ER  -