TY  - BOOK
T1  - Cases in marketing management
A1  - Moutinho, Luiz
LA  - English
PP  - Wokingham, etc.
PB  - Addison-Wesley
YR  - 1989
UL  - https://colectivo.uloyola.es/Record/L2807
OP  - 329
SN  - 0201175703
KW  - Estrategia de marketing
KW  - Marketing
ER  -