TY  - BOOK
T1  - Ethical marketing decisions : the higher road
A1  - Laczniak, Gene R
A2  - Murphy, Patrick E
LA  - Spanish
PP  - Boston etc.
PB  - Allyn and Bacon
YR  - 1993
UL  - https://colectivo.uloyola.es/Record/L28419
OP  - 322
SN  - 0205136273
KW  - Marketing
KW  - Ética de los negocios
ER  -