APA Citation

Zikmund, W. (1993). Mercadotecnia. México: Cecsa.

Chicago Style Citation

Zikmund, William. Mercadotecnia. México: Cecsa, 1993.

MLA Citation

Zikmund, William. Mercadotecnia. México: Cecsa, 1993.

Warning: These citations may not always be 100% accurate.