TY  - BOOK
T1  - Marketing de guerra
T2  - Serie McGraw-Hill de management
A1  - Ries, Al
A2  - Trout, Jack
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L34365
OP  - 141
SN  - 8476155697
KW  - IBM
KW  - McDonald's
KW  - Ventas
KW  - Marketing
KW  - Coca-Cola
KW  - Competencia económica
KW  - Pepsi
ER  -