Cita APA

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. New Jersey [etc.]: Prentice-Hall Intenational.

Citación estilo Chicago

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. New Jersey [etc.]: Prentice-Hall Intenational, 1989.

Cita MLA

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. New Jersey [etc.]: Prentice-Hall Intenational, 1989.