APA Citation

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. New Jersey [etc.]: Prentice-Hall Intenational.

Chicago Style Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. New Jersey [etc.]: Prentice-Hall Intenational, 1989.

MLA Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. New Jersey [etc.]: Prentice-Hall Intenational, 1989.

Warning: These citations may not always be 100% accurate.