TY  - BOOK
T1  - Cases in strategic marketing
A1  - Swayne, Linda E
A2  - Ginter, Peter M
LA  - English
PP  - New Jersey etc.
PB  - Prentice-Hall Intenational
YR  - 1989
UL  - https://colectivo.uloyola.es/Record/L3547
OP  - 728
SN  - 0131163361
KW  - Estrategia de marketing
ER  -