TY  - BOOK
T1  - Modern competitive analysis
A1  - Oster, Sharon M
LA  - English
PP  - New York
PB  - Oxford University Press
YR  - 1994
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L36985
OP  - 409
SN  - 019507579X
KW  - Planificación estratégica
KW  - Competitividad
ER  -