APA Citation

Ries, A., & Trout, J. (1991). Bottom-up marketing: La táctica dicta la estrategia (Ed. rev.). Madrid: McGraw-Hill.

Chicago Style Citation

Ries, Al, and Jack Trout. Bottom-up Marketing: La Táctica Dicta La Estrategia. Ed. rev. Madrid: McGraw-Hill, 1991.

MLA Citation

Ries, Al, and Jack Trout. Bottom-up Marketing: La Táctica Dicta La Estrategia. Ed. rev. Madrid: McGraw-Hill, 1991.

Warning: These citations may not always be 100% accurate.