TY  - BOOK
T1  - Bottom-up marketing : la táctica dicta la estrategia
T2  - Serie McGraw-Hill de management
A1  - Ries, Al
A2  - Trout, Jack
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill
YR  - 1991
ED  - Ed. rev
UL  - https://colectivo.uloyola.es/Record/L373
OP  - 155
SN  - 8476156634
KW  - Estrategia de marketing
KW  - Marketing
ER  -