Schiffman, L. G., & Kanuk, L. L. (1991). Comportamiento del consumidor (3a ed.). México [etc.]: Prentice-Hall-Hispanoamericana.
Chicago Style CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 3a ed. México [etc.]: Prentice-Hall-Hispanoamericana, 1991.
MLA CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 3a ed. México [etc.]: Prentice-Hall-Hispanoamericana, 1991.
Warning: These citations may not always be 100% accurate.