TY - BOOK T1 - Achieving service productivity : lessons from the best in the world T2 - The Financial Times / Pitman Publishing Series A2 - Hornell, Erik A2 - Caton, Linsey J A2 - Hjelm, Per LA - English PP - London PB - Pitman YR - 1994 UL - https://colectivo.uloyola.es/Record/L40882 OP - 292 SN - 0273603868 KW - Marketing de servicios : Casos KW - Sector servicios KW - Productividad : Casos ER -