APA Citation

Guiltinan, J. P., & Paul, G. W. (1994). Administracion de marketing: Estrategias y programas (5a ed.). Bogotá [etc.]: McGraw-Hill.

Chicago Style Citation

Guiltinan, Joseph P., and Gordon W. Paul. Administracion De Marketing: Estrategias Y Programas. 5a ed. Bogotá [etc.]: McGraw-Hill, 1994.

MLA Citation

Guiltinan, Joseph P., and Gordon W. Paul. Administracion De Marketing: Estrategias Y Programas. 5a ed. Bogotá [etc.]: McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.