Laurent, G., Pras, B., & Lilien, G. L. (1994). Research traditions in marketing. Boston [etc.]: Kluwer.
Citación estilo ChicagoLaurent, Gilles, Bernard Pras, and Gary L. Lilien. Research Traditions in Marketing. Boston [etc.]: Kluwer, 1994.
Cita MLALaurent, Gilles, Bernard Pras, and Gary L. Lilien. Research Traditions in Marketing. Boston [etc.]: Kluwer, 1994.
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