APA Citation

Laurent, G., Pras, B., & Lilien, G. L. (1994). Research traditions in marketing. Boston [etc.]: Kluwer.

Chicago Style Citation

Laurent, Gilles, Bernard Pras, and Gary L. Lilien. Research Traditions in Marketing. Boston [etc.]: Kluwer, 1994.

MLA Citation

Laurent, Gilles, Bernard Pras, and Gary L. Lilien. Research Traditions in Marketing. Boston [etc.]: Kluwer, 1994.

Warning: These citations may not always be 100% accurate.