TY  - BOOK
T1  - Research traditions in marketing
T2  - International series in quantitative marketing
A2  - Laurent, Gilles
A2  - Pras, Bernard
A2  - Lilien, Gary L
LA  - English
PP  - Boston etc.
PB  - Kluwer
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L41514
OP  - 442
SN  - 0792393880
KW  - Marketing
ER  -