TY  - BOOK
T1  - Case studies in marketing
A1  - Spurr, Ian
A2  - Forrester, Jerry
LA  - English
PP  - London
PB  - Pitman
YR  - 1989
UL  - https://colectivo.uloyola.es/Record/L4158
OP  - 90
SN  - 027302647X
KW  - Ventas
KW  - Distribución de mercancías
KW  - Marketing
ER  -