TY  - BOOK
T1  - Analysis for strategic market decisions
A1  - Day, George S
LA  - English
PP  - St. Paul etc.
PB  - West publishing company
YR  - 1986
UL  - https://colectivo.uloyola.es/Record/L41793
OP  - 259
SN  - 0314852271
KW  - Estrategia de marketing
ER  -