APA Citation

Assael, H. (1990). Marketing: Principles & strategy (2nd. ed.). Hinsdale, Illinois: Dryden Press.

Chicago Style Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.

MLA Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.

Warning: These citations may not always be 100% accurate.