Assael, H. (1990). Marketing: Principles & strategy (2nd. ed.). Hinsdale, Illinois: Dryden Press.
Citación estilo ChicagoAssael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.
Cita MLAAssael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.
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