TY  - BOOK
T1  - Marketing : principles & strategy
A1  - Assael, Henry
LA  - English
PP  - Hinsdale, Illinois
PB  - Dryden Press
YR  - 1990
ED  - 2nd. ed.
UL  - https://colectivo.uloyola.es/Record/L41799
SN  - 0030767083
KW  - Estrategia de marketing
ER  -