TY - BOOK T1 - International business case studies for the multicultural marketplace T2 - The Managing cultural differences series A2 - Moran, Robert T LA - English PP - Houston PB - Gulf YR - 1994 UL - https://colectivo.uloyola.es/Record/L42225 OP - 416 SN - 088415193X KW - Empresas multinacionales : Casos KW - Gestión de empresas : Casos ER -