TY  - BOOK
T1  - The company image : building your identity and influence in the marketplace
A1  - Selame, Elinor
LA  - English
PP  - Nueva York
PB  - Wiley and Sons
YR  - 1988
UL  - https://colectivo.uloyola.es/Record/L42429
OP  - 230
SN  - 0471624241
KW  - Imagen corporativa
KW  - Marcas comerciales
KW  - Ventas
ER  -