APA Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing ([9a ed.].). México: McGraw-Hill.

Chicago Style Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.

MLA Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.

Warning: These citations may not always be 100% accurate.