Cita APA

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing ([9a ed.].). México: McGraw-Hill.

Citación estilo Chicago

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.

Cita MLA

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.