TY  - BOOK
T1  - Marketing
A1  - Kerin, Roger A., 1947-
A2  - Hartley, Steven W.
A2  - Rudelius, William
LA  - Spanish
PP  - México
PB  - McGraw-Hill
YR  - 2009
ED  - [9a ed.]
UL  - https://colectivo.uloyola.es/Record/L43002
OP  - 745
SN  - 9789701072813
KW  - Marketing
ER  -