TY  - BOOK
T1  - High value, low cost : how to create profitable customer delight
T2  - The Financial Times / Pitman Publishing Series
A1  - Plowman, Brian
LA  - Spanish
PP  - London
PB  - Pitman
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43072
OP  - 267
SN  - 0273604376
KW  - Consumidores
KW  - Competencia económica
KW  - Cambio organizacional
ER  -