TY  - BOOK
T1  - Expand!-: the dynamic approach to international marketing development
A1  - Giordan, Alain-Eric
LA  - English
PP  - Aldershot, England
PB  - Gower Publishing Limited
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43223
OP  - 426
SN  - 0566074354
KW  - Marketing internacional
KW  - Estrategia de marketing
ER  -