TY  - BOOK
T1  - Principles of international marketing research
T2  - Principles of export guidebooks
A1  - Groves, Len
LA  - English
PP  - Blackwell Oxford
PB  - [s.n]
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43225
OP  - 135
SN  - 0631193553
KW  - Investigación comercial
KW  - Marketing internacional
ER  -