TY  - BOOK
T1  - Integrated marketing communications
T2  - The marketing series. Practitioner
A1  - Linton, Ian
A2  - Morley, Kevin
A2  - Chartered Institute of Marketing
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1995
UL  - https://colectivo.uloyola.es/Record/L43227
OP  - 135
SN  - 0750619384
KW  - Comunicación en la empresa
KW  - Marketing
ER  -