Nagle, T. T., & Holden, R. K. (1995). The strategy and tactics of pricing: A guide to profitable decision making (2nd. ed.). New Jersey [etc.]: Prentice-Hall Intenational.
Citación estilo ChicagoNagle, Thomas T., and Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 2nd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1995.
Cita MLANagle, Thomas T., and Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 2nd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1995.
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