TY  - BOOK
T1  - The strategy and tactics of pricing : a guide to profitable decision making
A1  - Nagle, Thomas T
A2  - Holden, Reed K
LA  - English
PP  - New Jersey etc.
PB  - Prentice-Hall Intenational
YR  - 1995
ED  - 2nd. ed.
UL  - https://colectivo.uloyola.es/Record/L43229
OP  - 409
SN  - 0136690602
KW  - Ventas : Previsión
KW  - Marketing
KW  - Análisis financiero
KW  - Servicio al cliente
KW  - Precios : Fijación
ER  -