Randall, G. (1994). Trade marketing strategies: The partnership between manufacturers, brands and retailers (2nd ed.). Oxford: Butterworth-Heinemann.
Citación estilo ChicagoRandall, Geoffrey. Trade Marketing Strategies: The Partnership between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.
Cita MLARandall, Geoffrey. Trade Marketing Strategies: The Partnership between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.
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