TY  - BOOK
T1  - Trade marketing strategies : the partnership between manufacturers, brands and retailers
T2  - The marketing series. Professional development
A1  - Randall, Geoffrey
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1994
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L43231
OP  - 183
KW  - Comercio al por menor
KW  - Marcas comerciales
KW  - Estrategia de marketing
ER  -